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    From Out of the Box to An Online Listing at HeyViv.com

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    We get new products weekly and I thought it would be interesting to show the steps we take from unpacking the merchandise box to getting a new item listed on HeyViv.com.   Let's start with something we got in this week from Voodoo Vixen - the Red Daisy Shirt.

    When new merchandise comes in, like this Red Daisy Top,  we open the box and check the invoices.  We take the garment out of the packaging for a good look and put it on a dress form to get an idea of how the fabric fits and stretches, and how the sizing runs. Here's our chance to look at the details. 


    The next step is to take pictures of the top, edit the pictures, and think about the presentation in the online listing. How can we present the shirt to the right customer, encourage them to picture themselves in the Red Daisy Top, and make the purchase. We also measure, weigh (for the checkout), and make notes on fabric, special features (like the daisy trim).


    Now that we have all the prep work done it's time to write the listing for the Hey Viv ! online store.  We need a title and it's got to tell us what the item is and  have keywords for search engines because we want people to find our new Red Daisy Top.  The description has to be enticing yet to the point - bullet points help.   And it has to be correct !  We double check everything we write.  Mistakes means unhappy or confused customers and returns.  Here's where we use the notes from the step before and add in the fabric, brand, measurements, and features.  And then double check again :)

    So, are we done?  Well almost.  The Red Daisy Top from Voodoo Vixen has to be promoted on our social networks, in Google ad campaigns, and listed on other online markets.  But that's a story for another time.....


    Pill Box Hats & Gloves Go Together

    Some things go together like a little black dress with pearls or a cardigan with a sweater clip.  Over time, I have noticed that my customers have been buying pairs of Gloves  along with their Pill Box Hats in the same order. It's a natural fashion pairing so I decided to experiment and create a listing that [...]

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    Dating Advice from the 50's

     I laughed when I read this advice years ago but you know, it stuck with me.  "Going on a date? Bring a dollar and a dime."  This is from a handbook on dating do's and don'ts from the 1950's.  I think the dime was to call home and the dollar was to take the bus [...]

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    When Hearts Invade the Photo Studio

    I was in the photo studio today setting up for a product shoot with vintage jewelry that just came in.  I use a photo cube with side and top lighting for small items like jewelry.  The cube is easy to put up, take down, and is portable which is a plus.  So, I placed the [...]

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    Valentine Hearts at Hey Viv !

    Happy Valentines Day !  We've been putting together our Valentine Special Page on the website and I thought I'd tell the story behind one of our special Valentine Heart Necklaces.I met Jen Macaluso-Ciraolo of Hey, Dollface at an Art, Craft show in Staten Island and was immediately impressed.  Jen made and showed cute jewelry in colors that gladdened my [...]

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    Visit to the Rutan-Beckett House - a 50's Time Capsule

    Stepping Back in time - I was recently invited to visit the Rutan-Beckett House in Conference House Park and meet with John Kilcullen , the Conference House Park Director. We discussed collaborating on 1950's themed projects at this wonderful time capsule home.The Rutan-Beckett House, built about 1850, remained in the Rutan family until 1910, but after a [...]

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    Sale on Vintage Clothing

    Cold Weather Getting to Ya !? Chase the Winter Blues Away with Vintage Clothing :) That's right ! Shopping is the cure.40% off Sale - Hey Viv ! Vintage Clothing on Ebay including vintage dresses, skirts, tops, sweaters and more.  Act now before all the goodies are gone !  http://bit.ly/HeyVivVintageSale ends 2/8/18#heyvivretro #heyvivvintage #vintageclothing #eBay #sale #clearance

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    Classy Holiday Giveaway at Hey Viv !

    Dress for a “Classy Holiday with Hey Viv ! “ Enter to Win a set of Pearls, Red Velvet Evening Bag, Black Satin Gloves, and Sheer Scarf.You'll be ready for the Party ! Just add a little black dress...

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    Photo Shoot at the Paramount

    Photo Shoot at Paramount Theater in Staten Island Hey Viv ! was recently invited to be part of a photo shoot at the historic Paramount Theater in Staten Island. This 1930's deco movie palace is a perfect spot for a vintage inspired shoot and the decorated walls make a dramatic back drop.  The theater has [...]

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