From Out of the Box to An Online Listing at HeyViv.com
Posted by Vivian Vassar on 22nd Mar 2018
We get new products weekly and I thought it would be interesting to show the steps we take from unpacking the merchandise box to getting a new item listed on HeyViv.com. Let's start with something we got in this week from Voodoo Vixen - the Red Daisy Shirt.
When new merchandise comes in, like this Red Daisy Top, we open the box and check the invoices. We take the garment out of the packaging for a good look and put it on a dress form to get an idea of how the fabric fits and stretches, and how the sizing runs. Here's our chance to look at the details.
The next step is to take pictures of the top, edit the pictures, and think about the presentation in the online listing. How can we present the shirt to the right customer, encourage them to picture themselves in the Red Daisy Top, and make the purchase. We also measure, weigh (for the checkout), and make notes on fabric, special features (like the daisy trim).
Now that we have all the prep work done it's time to write the listing for the Hey Viv ! online store. We need a title and it's got to tell us what the item is and have keywords for search engines because we want people to find our new Red Daisy Top. The description has to be enticing yet to the point - bullet points help. And it has to be correct ! We double check everything we write. Mistakes means unhappy or confused customers and returns. Here's where we use the notes from the step before and add in the fabric, brand, measurements, and features. And then double check again :)
So, are we done? Well almost. The Red Daisy Top from Voodoo Vixen has to be promoted on our social networks, in Google ad campaigns, and listed on other online markets. But that's a story for another time.....